Rock Polish PR - The Art of Entertainment Public Relations, Atlanta, Georgia

How to Market Yourself Without Looking Like An Idiot

Rock Polish PR — Tue, 19 Feb 2013 20:56:45 +0000

How to Market Yourself Without Looking Like An Idiot

When is the last time you thought about how you market yourself? Some people have a fear of putting themselves out there and some people just look idiotic or pushy, while doing it.

Marketing yourself will always be important, and here’s why:

In selling, you must first convince someone that you are worthy, even before you convince them that your company is worthy.
Personal branding has been all abuzz lately and for good reason. When people know what you stand for and what you are about, they are more likely to return to you in the future.
Business and potential business. It’s all about the money, honey.

Next, let’s examine the ways a person markets themselves:

Appearance.
Reputation – Everything you do or have done
Work – Yes, your work ethic can haunt you or help you.

Basically, the only time you aren’t marketing yourself is when you are either asleep or at home alone watching the Bachelor (assuming you aren’t tweeting about how much you watch the Bachelor).

Now to the good stuff, the meat of this blog post. How do you do this and not look like an idiot? How do you ‘push’ yourself without being pushy? Here are a few methods that should help:

Conversation is key – if you are talking with someone else, listen. Engage and ask them questions. Get to know them and forget for a second that you are talking to them with an agenda (even if your brain is saying, “SELL, SELL, SELL!”)

Limit bragging noise – Listen to yourself as you are talking, don’t brag too much and don’t talk too long. If you hear yourself listing your resume, name dropping or listing your skills, make sure you include an example and relate it to the conversation. And if you are dying to mention that you worked for ABC company last year and the opportunity doesn’t come up, please don’t even mention it. You are better off proving that you are a skilled person by speaking intelligently, offering others suggestions and engaging other’s opinions. Plus, you can always direct them to your LinkedIn, and that just looks smarter all around.

Ask the person for their contact info: email, Linked In or even Twitter. Tell them you would like contact them in the future. Be conversational and be sure to let them know how to contact you.

Remember, if you are at an event or meeting someone that you would like to network with, then chances are, they are there to network too. If, on the other hand, you are reaching out to someone to network with them via social media or in person, remember what you bring to the table. Perhaps that person will benefit from networking with you too. Part of the “not looking like an idiot” is to realize your purpose, stay focused and be able to convey that purpose.

I hope this helps you! I would love to hear your feedback. Tweet to me @rockpolishpr or email me at info@rockpolishpr.com.

Contact

Rock Polish PR — Fri, 31 Aug 2012 17:25:33 +0000

Feel free to contact Rock Polish PR for your publicity/graphic design needs:

Phone or Text:
(404) 861-3321

Address:
Rock Polish PR
PO BOX 79514
Atlanta, GA, 30357

Email:
info@rockpolishpr.com

Tweet:
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Follow @RockPolishPR

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Portfolio

Rock Polish PR — Fri, 24 Aug 2012 12:15:47 +0000

Hello, we hope this page can help you get a better idea of Rock Polish and how we can help you. Do you need to know where to go next or do you just need help managing your PRefforts? Our personalized public relations plans help you reach your goals.

Public Relations is a diverse field that uses marketing and business skills in all means of communication – images, writings and building relationships. For the entertainment industry this means keeping contacts with media, writing updates for a website, materials for press kits and even designing a flyer….the list goes on and on. Simply put, public relations communicates your message to the media and fans (including

potential fans!).

Writing services are important to maintain professional biographies, product descriptions, album overviews, fan club emails and related materials. Make sure your writings reflect that you are serious about your career.

This is our specialty here at Rock Polish. By definition, branding is the process involved in creating a unique name and image for a product in the consumer’s mind. Our background in business, public relations and graphic design all work together to optimize your brand. We work with you to help you realize what makes you stand out.

This just in! To publicize your product correctly, you need a plan. Rock Polish can help you by pitching story ideas to the media, knowing what media channels are right for you and managing media requests.

#RockPolishCanDoIt. #Fantastic. Social Media has made it’s way into the essential must have list for businesses and brands. Social media can be your friend or your annoying, noisy, next door neighbor. Make social media your amigo! Rock Polish can help make sense of social media and create a social media strategy that is custom fitted to your brand.

This is where we evaluate where you are now and help you plan exactly what steps you need to take in the future. Rock Polish learns where you are and provides you with a customized, detailed, step by step plan for your career/business.

Rock Polish is unique because we offer graphic design services with selling in mind. PR and Design work together in perfect symmetry to add to your brand and maximize your selling power.

About

Rock Polish PR — Tue, 24 Jan 2012 05:13:26 +0000

Rock Polish truly believes in the ART of entertainment PR. Each artist, band, performer and campaign is treated like a unique individual and together we work to create a recognizable and marketable brand. We polish (yes, pun intended) everything from your logo and your biography to your tweets and flyers. Contact us today with any questions you may have. info@rockpolishpr.com

My name is Tashia. I am the founder of Rock Polish and I specialize in branding in the music industry (a.k.a. the process involved in creating a unique name, image and product in the consumer’s mind). I write for 11 Alive “Where You Live” blogs and for the Examiner as the Atlanta Marketing Examiner.

I began as a music journalist and that allowed me to see many aspects of the music industry. I went from backstage at Snoop Dogg concerts to in front of the the stage photographing Kid Rock concerts. I have a bachelor’s degree in public relations and a minor in business from the University of Central Oklahoma. At Clear Channel Radio, I worked for six radio stations working on projects like presentations, writing and design.

In Atlanta, I work at Rock Polish to apply profit maximizing principles to everything that represents our clients through PR and design.

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